Whether you are a new business or a well-established one looking to refresh your image, templates are an economical and convenient way to create a professional looking site. A well-designed template gives a great first impression that conveys trust, dependability, and professionalism.
Start your search by looking for templates that you find pleasing and are appropriate to your business. Keep your visitors in mind. If your site targets younger visitors, your design could be more modern. If your audience is older, a conventional look may be more pleasing. It's a good idea to see how other businesses in your industry are presenting themselves online.
With minimal photo changes, almost any template can be used for a number of industries: technology, medical, sports, real estate, etc. Since templates are designed to be somewhat flexible, photos should be one of your least concerns when selecting the right template. You can replace our photos with those of your own or you can purchase stock photography that is more relevant to your business.
While finding the perfect template for your site can be time consuming, I always hesitate to make specific suggestions since each person's needs are unique. If you find a few templates that you like, but are unsure if they will work for you, send me an email with your questions and I can explain which one is the easiest to use, what can be changed, etc.
Need a template in a specific color scheme to match an existing logo? We offer custom design services where we can tweak, adjust, change, and modify existing templates to better suit your needs.
Every template has its own unique features, but the right template can be beneficial as well as provide a great return on your investment.
Every web page can be broken down into a few basic areas. A template will have these areas predefined, with many having more than one page layout design included. Continue your search by considering templates with elements that are positioned in a way to fit your needs.
Different templates will contain different "extras" like a slideshow, or text animations, accordion content, ticker script areas, and more. Be sure you look over and read through the live template preview to see what is included.
Certain color combinations can convey a "feel" of a business. While some template colors can be changed by editing the external css file, other areas are actually images and would be more complex to edit.
If you are interested in the psychology of color, there are dozens of articles online. It's fun reading.